As English is not my first language, you have really helped me to improve and get the grades that I deserve. Fantastic paper. The approach has allowed the company to acquire competencies it may have lacked if it had followed a strategy of internal development, and allowed it to bring high quality products to market within a relatively short timeframe. See more. These individuals have each invested money in the business entity. The company appears to have sensibly accepted the role of integrating competing products within its own products, which may in future assist it in maintaining its position from a legal perspective. Thus, it is possible that in a few years, Microsoft managers will provide users with penetration of Microsoft in almost every sphere of their life. This has been a guide to Corporation … We offer a facility whereby customers can liaise directly with their writer, so response is rapid. Find out ways to pay your Corporation Tax bill. It’s so calming to get a decent work instead. The emergence of online global brands has led to strong competition, particularly within the media market, a developing Microsoft market according to Hoover (2005). Bill Gates has developed and introduced the plan and concrete steps to adjust Microsoft to the needs of the contemporary world and be in the same league as competitors. Studying at the music academy is fun. (2011). Whether or not such a strategy will continue to prove successful remains to be seen, but success should be assisted by Microsoft's original online vision and the experience it has gained since then. Public opinion and government policy with respect to MNCs, in other words, conjure up the image of a fault line along the earth's crust, quiet for the moment but with pressures building below that could—will—divide the earth above. This essay seeks to provide an overview and history of the company, while undertaking a succinct analysis of its business successes. © 2020 All Rights Reserved. Bove, T. (2005). Almost every person has in his or her PC such Microsoft applications as Internet Explorer, Media Player, and MS-Office Suite consisting of Word, Excel, Power Point, Outlook, and Access. It aims to cover all business technology needs over two distinct areas: business solutions such as supply chain management and customer relationship management, Windows Server System, covering network and hardware management. At the same time, it is a major driving force of the economy and often an individual’s biggest asset. I will definitely be coming back to Thesisleader.com, function gen_phone_to_link(lhs,rhs) { Thank you to everyone at Thesisleader.com. Hence, this type of integrated innovation would appear to see Microsoft playing to their strengths when delivering products to their markets. Thanks! Riper, A. Corporations need some legal framework to ensure that they take into consideration the effects of their business ventures to society and protect themselves from being unfairly labelled. The invention of DOS helped Microsoft not only to achieve this objective but also to become the most popular standard for PCs in the world (Riper, 2011, p. 308). ), FT Prentice Hall, UK. document.write(rhs + "\">" + "+1(" + lhs + ")" + rhs + "<\/a>"); Therefore, it does not give other companies opportunity for presenting their products. Microsoft, a public US company trading shares on the NASDAQ stock exchange in New York, is active globally, with offices in over seventy countries. You have helped me so much, I could even spend time with my children. Phone number protected by JavaScript. Due to an observed monopoly Microsoft enjoys in the home PC market, it could be considered inevitable that competitors will seek to undermine or diminish this power though legal means. The many analysed strengths of Microsoft detailed in this essay appear to be particularly pertinent to the evolution of the market's needs. Thus, its monopoly is illegal and unethical. Clark, C. E., & Salisbury J. N. (2006). Conclusion One: The available evidence indicates that, in almost all cases, foreign direct investment (FDI) is beneficial for investing firms and host countries, and the importance of multinational corporations (MNCs) in the world economy will continue to expand By dominating this market with a near total monopoly on the world's home and business PCs, it was in a position to develop software applications to complement and support its product range. Conclusion Microsoft Corporation is a leading software manufacturer in the modern world. See more. Concurrently, Microsoft has strongly pursued a policy of internal development, placing a high level of emphasis on research and development. Fill (2002) identifies the company's overall marketing strategy as taking a radical new approach to the needs of the market and break away from the way in which brands in the sector are normally perceived. Always on: How the iPhone unlocked the anything – anytime – anywhere future and locked us in. while home markets concentrate on education, entertainment and utility segments. gen_phone_to_link('888','813-7465'); To adjust to the changing needs of the society, Microsoft provided users with new updated versions of Windows operating system. Chen, B. Adaptability in the market place, as it has been in the past, may prove to be decisive as competition from Google and other online brands strengthens. The company, with vast amounts of funds available to formulate the kinds of integrated global marketing campaigns historically observed (over $8.3bn spent globally on marketing activity in 2004), has nevertheless attempted to understand its market from a corporate level in many ways. Phone number protected by JavaScript. To be successful in sustainable business practices often requires entrepreneurship and innovation. Conclusion In conclusion, the background of Starbucks Corporation reveals its presence in the market since 1971. It's probably the night before your paper is due and you just want to be done. Financial Decision Making Final Project Case analysis: Marriott Corporation Introduction and background The Marriott Corporation, an American firm, was founded in 1927 by J.Willard Marriot.The company began as a small beer stand and soon began to … In 1975, Bill left Harvard and together with his friend Paul Allen founded Microsoft. The enduring vision: A history of the American people. I do not know the name of the person that wrote my paper but whoever you are….THANK YOU! The company has grown its income base over the past few years. | Most corporations are closely held with shares owned by just a few individuals. Conclusions As the technology market evolves, it could be speculated that the successful companies within the industry will be the ones that are able to best suit the changing needs of consumers. Business, for instance, is split into areas covering all aspects of industry (education, finance, retail etc.) It’s publicly traded and has been growing significantly since its inception. Your writers helped me so much, and I got an excellent grade. The second step is the opportunity to catch the chance. I hope that you grow and grow! If the upcoming trend towards technological integration of media products predicted by Microsoft and others does occur, the company is seemingly well placed to do this. Microsoft Case Studies. In addition, it has attempted to integrate its Hotmail email programme into a more far reaching MSN passport system, and relied on online functionality for the success of its games consoles. According to it, Raritan Bay Federal Credit Union upgraded its Windows XP PCs to mobile PCs running the Windows 8 operating system so that it can offer modern financial services (Microsoft Case Studies, 2013). Finished the assignment well before the due date. However, the biggest disadvantage of Microsoft is illegal and unethical monopolization of power. Functions performed in this regard include what its website refers to as add-in products to build on standard functionality to meet industry-specific and company-specific needs. If you are the original author of this content and no longer wish to have it published on our website then please click on the link below to request removal: Essay UK offers students a complete range of free resources for undergraduate, post graduate, PhD and professional courses. Originally set up to make operating systems for the Altair 8800 system, the company has since produced industry benchmarks in the market, first with MS-DOS in the 1980s, and with Windows in the 1990s. Its headquarters is in Atlanta, Georgia. Upcoming online brands, on the other hand, do not suffer the same traditional barriers, and may in time create better conditions to compete effectively with Microsoft. Raritan bay federal credit union. In 1983, to be in the same league with Apple Macintosh, which sported a graphical user interface, Microsoft created Internet Explorer and version 1.0 of Windows operating system. Should I tell you the truth? Despite the best-educated guesses, however, nobody really knows just when and under what circumstances this … They were not afraid of future difficulties because their goal was clearly defined, namely to develop software for the newly emerged PC market (Clark & Salisbury, 2006, p. 920). If you’re having problems paying due to coronavirus (COVID-19), contact our helpline. New York, NY: Stern School of Business. I am a single mother, I work and I study. I knew that my writer’s improvisation would be great, so I slept soundly. Using this multi-functional approach to business solutions, the company is able to frequently interact with its business markets, helping consumers to believe the company is marketing directly to their individual needs. Privacy policy | Website terms of use | XML sitemap, http://www.essay.uk.com/free-essays/management/microsoft-corporation-essay.php, Recent payment to RealNetworks, Inc. ($361 million), Lack in credibility compared with some competitors, Partnerships & alliances with PC producers, Unauthorised/illegal trade in pirated goods, East, R. (1997), Consumer Behaviour: Advances and Applications in Marketing FT Prentice Hall, UK, Fill, C. (2002), Marketing Communications: Contexts, Strategies and Applications (3rd Ed. Our outstanding writers are mostly educated to MA and PhD level. Almost every business organization and private home employs its software and hardware. According to Davenport (1997), Microsoft has built up a reputation for employing highly skilled individuals who understand the business and the industry. Firstly, the success of the company in many cases is dependent on its leader. Conclusion and recommendations: ... Background: Philex Gold Inc., created in 1996, was 81.8% owned by Philex Mining Corporation, a Philippine-based company. I will be back again and again. I expected a disaster. The first step he has taken is determination. For a full outline of identified strengths, weaknesses, opportunities and threats to the company, see Appendix B. Anholt (2000), as cited by Fill (2002) suggests that by using technology in place of more traditional physical distribution channels Microsoft was able to negate the inefficiencies associated with the latter. The conclusion of an essay may be the toughest section to write. These corporations provide people with products and services for day to day use. They appeal to the changing requirements of turbulent business world, modern society, and people with special needs in particular. Source: Essay UK - http://www.essay.uk.com/free-essays/management/microsoft-corporation-essay.php. document.write(rhs + "\">" + "+1(" + lhs + ")" + rhs + "<\/a>"); The main reason people incorporate is to avoid personal liability. If you use part of this page in your own work, you need to provide a citation, as follows: Essay UK, Microsoft Corporation Essay. The company's willingness (something which may or not have been enforced upon them for legal reasons) to allow third party companies to complement their products demonstrates an evolution in strategy. Operating systems incorporating UNIX and Windows. Microsoft appears to have been very successful in retaining its customers, due in part to convenience or the overall high cost of switching. The main advantage of a corporation (which naturally stems from its legal identity being separated from that of an incorporator or shareholder) is that its liability for damages or debts is limited to its assets, thus shareholders and employees are shielded from personal claims, unless their behavior related to the governance of the corporation is illegal. Although Microsoft's core markets now appear to be in maturity, it initially sought to build presence in these markets via distinct product positioning which set it apart from its competitors. Think about it; you're really tired at this point. Comparing the income statements and the balance sheets for the past three years, the company current assets have risen significantly. 4) The corporation must have no more than one hundred shareholders. The most significant benefit is well-organized and influential leadership. One can analyze the history of its development from the point of view of steps that the company’s leader Bill Gates has taken on the way to its success. Microsoft Corporation is a leading software manufacturer in the modern world. The company state in their 2004 annual report that the concept of integrated innovation was key to their strategy, which aims to deliver even greater value to customers. To write an effective essay on Corporation, you need to examine the question, understand its focus and needs, obtain information and evidence through research, then build a clear and organized answer. gen_phone_to_link('888','302-2485'); By placing the evolution of its applications into Web-based services for enterprises and consumers (Hoover 2005) at the forefront of its product development strategy, Microsoft is demonstrating its perception that the Internet is and will continue to be important to its consumers. The company's contact with its customers extends as far as individual training and certification on how to use its software. The company's marketing activity, for example, must be able to communicate how the company is striving to meet the changing needs of the consumer. Activate JavaScript to see the email., Terms of Use The Microsoft antitrust case: A case study for MBA students. For example, Windows 95, introduced in 1995, was a radical departure from the previous as its principal innovation was 32-bit memory addressing with protected memory and independence from MS-DOS (Ritchie, 2003, p. 279). When I was set this Business project for my Masters degree I thought that it would be impossible. The third stage is fighting with competitors. The analysis of the historical development and current position of Microsoft Corporation with the help of concrete examples of case studies gives the opportunity to indicate its main benefits. (2013, December 11). Moreover, Tony Bove notes that Microsoft has tricked, bullied, or purchased its way to nearly total control over the computer industry. It was professional, beautifully crafted and straight to the point. Therefore, without the CCFLs LG Corporation is unable to produce the LCD screens and the production of LCD screens will be stopped. Thesisleader.com. [10-12-20]. It now commands a position among the top worldwide corporations, ranking number three in the FT Global 500while enjoying revenues in excess of $36bn. document.write("" + " " + lhs + "" + rhs + "<\/a>"); Davenport (1997) acknowledged that the company identified as far back as 1997 that they needed to embrace the Internet and incorporate it into virtually all products and services. } 3) The shareholders of the corporation must be individuals, estates, or certain trusts. The Corporation is a 2003 Canadian documentary film written by University of British Columbia law professor Joel Bakan, and directed by Mark Achbar and Jennifer Abbott.The documentary examines the modern-day corporation.Bakan wrote the book, The Corporation: The Pathological Pursuit of Profit and Power, during the filming of the documentary. The strategy is evidently a success, as applications such as Office and Internet Explorer rapidly became benchmarks. Highly recommend. By exploiting the monopoly power it has on PC operating software, it is in a position to influence the success of strategic areas of future performance. Thanks for coping with the paperwork! Conclusion Hilton Worldwide (formerly known as the Hilton Hotels Corporation) is one of the leading hotel chains in the global hospitality industry. Just say no to Microsoft: How to ditch Microsoft and why it’s not as hard as you think. San Francisco, CA: No Starch Press. As the technology market evolves, it could be speculated that the successful companies within the industry will be the ones that are able to best suit the changing needs of consumers. Now you know why I chose Thesisleader.com. The reasons for this success of the company shall be explored, and the prospects for continued future prosperity will also be assessed. Finally, it is difficult to imagine what Microsoft will prepare for its users in the nearest future. The writer at Thesisleader.com found me some great references to use for my paper. It is, however, stated in Microsoft's 2004 annual report that major progress has been made to stem legal action and improve relations with governments. It can be assumed that the interaction the company appears to have with customers creates a reinforcement effect, which will increase a customer's propensity to remain loyal to the company in future purchases, defined by East (1997) as learned reinforcement. 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